Our Laundry Mission - We set out to put a little magic into the laundry experience. We wanted to create better products with a better impact, all designed with you in mind.
Better Scent - Transform your everyday routines into extraordinary experiences with out intoxicating fragrances.
Better for our Planet - Plant-derived ingredients, concentrated formulas (less plastic!), and a tree planted for every order.
Better ingredients - The highest-quality ingredients available for the best experience possible, without all of the harmful chemicals.
We're getting personal - Our laundry products were so loved, we wanted to take the Frey magic outside of the laundry room and spread it to the rest of the house. Better products, all meticulously designed to infuse your daily routines with something special.